Our team designed & produced @byrotationofficial’s latest store. Thoughts on the vision from our Creative Director, @abimarvel “When approaching the design of the store, I wanted to create a space that felt like the ultimate canvas to the clothes. I explored a different kind of neutral that played to By Rotation’s official brand colours, ensuring deep green, ivory white & gold were at the heart of the space, as I knew the pieces on the app would be colourful and bold. From the rails that are made from reclaimed galvanised steel that we painted gold, to the boucle covered armchair that we sourced from an Italian vintage market & reupholstered; the space feels new but holds so much history and has sustainability at the heart of it’s design. The space is filled with structural pieces; even the mundane items like side and coffee tables, have interesting shapes, ensuring that they are great talking pieces but also incredible bases to the fashion forward pieces that they will display.” Go check it out at 98 Marylebone Lane, W1U 2QA • CREDITS • Production Curtains — @coveritupltd Carpet — @theflooringgrouplondon (Islington) Custom Rails — @boredcreationsco Custom Plinths — @dosmangos.design Courier/Heavy Lifting — Michael (literally the best) Handyman — @crhandymanserviceuk Photographer — @jakobpowellphotography Production assistant — @jadesola_music Furniture Coffee & side table — @urbanoutfitterseu Boucle chair — @studio.arva Green modular sofa — @studio.arva rental, available at @byrotationofficial Dining chairs — vintage @gumtreeuk sourced thonet style Vanity — vintage sourced (shout out to my guy Luigi of @old.era who stumbled across this at an Italian market 😬) Floor lamp — @oliverbonas Art work — @elleguestart