We launched our brand in 2020, with a mission to thoughtfully create high performing beauty essentials without compromising on ingredients or the planet. Since the past few years many businesses were hit hard by the global supply chain issues and rising inflation, including ours. - Shipping costs increased by 300% - Cost of raw materials have increased by 20-40% - Packaging costs increased by 20-30% During this time, we did everything we could to not increase our prices, which included absorbing the increasing costs and compromising on our profit margins, to keep our products at an affordable price. Unfortunately, it is no longer sustainable for our small business to maintain these prices. To continue our mission and deliver great products, we have to increase our prices. But, we thought if we are going to increase the prices, we should improve our product as well. We took all the feedback we received over the last two years to deliver even better formulation. Check our next post for more details. Starting today, our products will now be priced at 27 USD and they are now available for pre-order on our site. We only increased what we needed to, not a cent more. We hope you understand why we had to adjust our prices, and if you have any questions at all, feel free to dm or email and we will answer as fast as possible. Thank you all so much for your love and support, it means the world to us 🙏🏾💚