CRUÈL SS23 ‘A Solus Melancholy’ Looks and runway video are live now at cruelinc.com! Discover the Summer/Spring 23 collection, SS23 is an ode to the realization of having to deal with stress. This collection highlights the effects and results of dealing with mental stress that affects the human soul and body. CRUÈL empowers her community with having faith and hope by standing still, looking around, and adjusting factors in our individual daily lives to reduce mental causes. Having stress is most time normalized in our contemporary society but it’s important to stand still by the effects that come with it. By using Black tones CRUÈL creates a dark dimension in the SS23 collection that shows the darkest side of the human mind, By mixing with off-white shades CRUÈL plays with the optimistic side of the human soul that brings faith. Balancing with natural earth tones CRUÈL brings a sense of strength and reliability that reflects the Stability and Reliability of the mind. Transonic is the cause of turbulence in our individual vibrations by design, hoping to ground our wearers in these trying times. The SS23 collection shows a new side of the signature handwriting of CRUÈL’s wearable avant-garde designs styles in heavy high-quality, sustainable fabrics, This collection is developed with an out-of-proportion mindset while also in proportion perspective in mind through CRUÈLS notorious idiosyncratic play with deconstruction and avant-garde eye. The CRUÈL SS23 collection gives depth and 3-dimensional shapes by using heavy fabrics in an idiosyncratic way as only CRUÈL can. ​ A thought-provoking design story about dealing with stress told through the art of wearable avant-garde and deconstruction of high-quality, sustainable fabrics in bold and expressive silhouettes. Find out more about the Summer/Spring, SS23 collection looks and runway video on our website with the link in our bio. The video was taken by #Siljong during the CRUÈL SS23 Runway Show. Music composed by #Thomasbraths CRUÈL SS23 is live now. CRUELINC.COM ‘A Solus Melancholy’. Express yourself, be CRUÈL. #CRUÈL #SS23 #AMSTERDAM #RUNWAYSHOW