In March 2021, Monique Woodard closed part of the first fund for her new venture capital firm, Cake Ventures, and got to work. Many firms point to technological changes as the north star for their portfolios; a smaller but growing number focus on underrepresented founders who can get overlooked by some of Silicon Valley's traditional check writers. Woodard, a veteran of startups and VC for two decades, was more interested in new businesses driving demographic change in a handful of very specific areas three complementary "layers" of a cake: our aging and longevity-minded population; the increased earning power of women in society; and the shift to "majority-minority," as Woodard put it, a "new majority" of early tech adopters coming from Asian, Black and Latino backgrounds. Startups that fit such a thesis, according to Woodard, would cater to customer bases that reflected such layers. Tap the link in our bio to reach more about Woodard's vision.