MA Fashion, Film and Digital Production @mafashionfilm students responded to a brief by digital video channel @nowness to present diversity in a culturally responsible and commercial context through the lens of a luxury brand.⁠ ⁠ In groups, they produced 8 fashion films each, accompanied by a 360° release campaign that celebrated a brand of their choice and aligned with the NOWNESS creative cues: emotional, sensorial and visual storytelling.⁠ ⁠ After weeks of research, conceptualising their ideas and pitching them in person to NOWNESS’ creative and commissioning team at their Dazed Studios at 180 Strand, NOWNESS chose the multi-disciplinary film ‘The Ultimate Samsara’, directed by Chenshuo Xu, Soso Gao and Ziyi Wang as the winning film. The film premiered on NOWNESS Global, Asia and China on Monday, 1 August 2022.⁠ ⁠ Find out more about the collaboration via link in bio! ⬆️