Recently I’ve had over 20 people book 1:1 coaching calls🔥and it’s been really interesting to see a similar theme throughout florists’ businesses... Folks forget to keep their website portfolio updated!!!!! I think we get so caught up in the social media vacuum that we don’t realize how powerful our websites are and they don’t get the credit they deserve. When I provide a 1:1 coaching session I review the florist’s website before we meet so I can spot where clients may be losing interest, unable to find the inquiry page, unable to understand the services, etc. More often than not, the florist’s website portfolio feels underwhelming and outdated compared to their Instagram feed. Your website is your only online platform that isn’t under someone else’s control. Social media is a great tool, but don’t neglect to update, improve and build upon your website, as this is the only online space you’re sure to have for the long haul! Gorgeous bouquet by member @theartofviolets 😍