An Alternative Black Friday Message 🌟 As a brand, we have never participated in Black Friday discounting, and this year is no different. We carefully calculate our pricing to ensure it is fair both for our customers and our suppliers; ensuring we are paying enough to properly source the high quality and traceable raw materials that go into our products, and that our factories receive fair compensation for the hours of work and craftsmanship they put into creating each and every garment. From time to time we do offer small discounts as a thank you to our customers, and at the end of each season we may offer selected price reductions to ensure each final piece of a collection finds a loving home. However, we believe that offering discounts outside these periods, simply to participate in Black Friday, is a sign of support for the mass and mindless consumerism these events promote. As an alternative, this Black Friday weekend we will be giving thanks by donating 100% of the profits from any orders placed to our Fiji Foundation. Read more in stories ✨