For creatives around the world, the idea of the multiverse truly is the gift that keeps on giving. Everything from b-to-b brands to the MCU has been tapping into the excitement and wonder that imagining the world through the shifting genres and scenarios of alternate realities can provide. Today, @acura is getting in on the fun with its own jaunt through the multiverse. Taking the futurism inherent to the concept of reality-hopping to heart, Acura’s newest brand campaign, “New World. Same Energy,” highlights the company’s 2023 lineup while leaning into its promise of working toward an all-electric future. What do you think of the ad?