Isntree was launched in 2009 by Jinwoo Kim, a pioneer in the Korean cosmetics world💕🌎 . He was one of the FIRST ingredient bloggers in Korea who helped consumers learn ✨exactly✨ what was in their products! This expert knowledge and understanding about the importance of ingredients 🧪 helped influence the foundational goal of Isntree: to create SAFE and EFFECTIVE green beauty products 💚with optimal combinations of natural and functional ingredients! But what does ‘Isntree’ mean? 🤔 Isntree stands for ‘Island-Nature-Tree’,l 🌲, reflecting the brand’s commitment to green beauty and eco-friendliness🍃. At the core of Isntree philosophy are 3 key points: 💚‘Active Green’: for their use of local ingredients that are not just natural but also functional! 💚 ‘Eco-Friendly’: to show their support for sustainability movements ♻️! In 2022, they’ll be renewing all of their product packaging to those that use recycled paper, soy ink printing, water soluble labels and other eco-friendly raw materials 🌎. They’ve also began upcycling ingredients, like chestnut shall! 💚 ‘Living Together’: for their work toward a better earth for all through social campaigns and donations 💌, opposing animal testing and excluding non-vegan ingredients, and striving for quality through communication with customers 🥰🥰! Who also loves ISNTREE? 😍 #isntree #meetthebrand #veganskincare #kbeauty #koreanskincare #ecofriendlybrand