One of the most powerful ways brands sell you on their product is through psychology!! They tailor their brand archetype, campaigns, digital platforms, and in-person experiences to play on your emotions. This creates the fomo feeling and entices you to want to buy in to the idea/status that they are selling through their product. - @apple doesn’t sell technology, they sell innovation. - @rolex & @chanelofficial sell luxury and status - @redbull & @monsterenergy sell adventure - @cocacola sells happiness Now that you are aware of this emotion-hacking tactic what other brands can you think of that have got you? #marketing #branding #marketingcasestudy #emotionalmarketing #productmarketing #marketingstrategy #marketingtips #sipofthejuice #po3agency #weredy