@Heineken 0.0, which snagged a 30-second slot during the first half of the Super Bowl, teamed up with @marvel to promote the February release of “Ant-Man and the Wasp: Quantumania” by coupling heroism and productivity with sobriety. In 1989, Anheuser-Busch wrote its own villain origin story by barring competitors from advertising on a day when consumers are fixated on commercials, booze and by association, commercials about booze. The conglomerate has finally let go of that categorical monopoly, and Heineken is celebrating with a Super Bowl ad for its nonalcoholic beer.