leonhardlaupichler
Jul 16
610
6.67%
CAZAL 21/22 lookbook
Art direction and graphic design for CAZAL together with Mirko Borsche.
Creative Direction: Mirko Borsche, Bureau Borsche
Why be different?
Being different is in our DNA. Being different is what drives us. We bring the extra into the ordinary. Define the indefinable. And celebrate the remarkable.
We love to question and reinvent everything. Especially ourselves. Because that’s the only way to achieve our style: lively, iconic, extroverted.
What is the most difficult thing about constantly breaking new ground? Finding it in the first place. But in the end you can expect unique products with a distinctive character. Often striking, always extraordinary, never mainstream. Every model from Cazal is a statement. A statement for individuality, diversity and the more special. Who ever wears them shows that they will not let themselves be dictated by social conventions. Instead they enjoy breaking free from them again and again and interpreting them in a new way.
We can be everything.
Why be normal?
@cazal_official
leonhardlaupichler
Jul 16
610
6.67%
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