01.11.22 The Cambridge English Dictionary defines Greenwashing as ‘making people believe that your company is doing more to protect the environment than it really is.’ To kick off the month we’re taking over the instagram for @greenwashtheflowers all of this week, talking about how greenwashing translates to the floriculture industry, our thoughts around how to improve transparency in supply chains and in our own practices and how we can all make more informed choices when it comes to buying flowers. Head over to the @greenwashtheflowers account to read each days posts, plus their already incredibly rich archive of information from a brilliant selection of growers and florists across the country. Feels like this might be the last week of British cut flowers in abundance, pictured are some of the final dahlias and autumnal beauties from @annabrownflowers and @_wetherly_ ‘s fields out for an event tonight for @britishredcross #greenwashtheflowers #flowersfromthefarm #grownnotflown #slowflowers #seasonalflowers #fieldtovase #cutflowers #britishflowers #flowersfromthefarm #britishflowergrowers #cutflowergrower #askforprovenance #growninBritain #farmgateflowers #localflowers #igrewthesehere #lovelocallygrown #seasonalfloweralliance #greenwashing #freshflowers #flowerdelivery #flowersofinstagram #askforprovenance #sustainablefloristry