Check out our wonderful friend Emma @uandilabel and the epic threads she is creating! Established in 2016, U&I Label was dreamt up in-between sets while surfing at Bells Beach by Swedish designer & photographer Emma Bäcklund. @uandilabel is DEDICATED TO OCEAN DWELLERS - With each stitch inspired by the power of the ocean, U&I’s mission is to create women’s surf culture, promote slow fashion, and protect our planet. By helping reduce the environmental impact of wardrobes, their goal is to unite water women across the globe to protect our coastal playgrounds and start conversations both in and out of the water to create positive change. “Our collections are a tribute to a life centred around the ocean and to those who seek adventure. Whether you’re a surfer, mama, marine biologist, free-diver, or an explorer, you will be able to effortlessly move from land to sea in these styles.” - @backlundemma U&I are dedicated to co-existing with nature, rest easy knowing your garment has been consciously created & ethically handmade using 100% regenerated nylon for our swimwear, and deadstock fabrics for our apparel- rescued and recycled before it ever got the chance to make it to landfill. Jump onto their socials or website to get to know them better, support local and to treat yourself or a special lady in your life to a garment. Check out https://uandilabel.com.au/