This World Lion Day, we look back on 39 years of lion conservation. This includes partnering with vital initiatives like the Lion Recovery Fund and the Lionscape Coalition to work towards goals that include doubling lion populations in the wild by 2050. As leaders in conservation tourism, our every action intersects with our wilderness and wildlife – including the African lion. We are working to restore and conserve their numbers across Africa. This includes supporting: *Dr Philip Stander’s Desert Lion Project at Wilderness Hoanib Skeleton Coast Camp *The Kafue Large Carnivore Conservation Project in Zambia *The Scorpion Anti-Poaching Unit in Zimbabwe’s Hwange National Park ...and many more initiatives across our pristine wilderness spaces. Read more about our conservation work over the years by tapping on the link in our bio. #ShowYourPride for Africa’s lions today by tagging us in your favourite sightings.