Another day another post! Another project I am proud to have been a part of at Joe Fresh is the first on-figure intimates shoot. From the initial casting to the photo-retouching stage, diversity of age, shape, size and colour was in the forefront of our decision-making. Social media can be a tricky thing for mental health, showing stretch marks, rolls, and wrinkles is necessary for letting people see themselves and their bodies represented. Photographer: @elijahyutuc Hair: @hairbykristjan Makeup : @graceleebeauty Stylist: @jillianvieira Producer: @drewgrath Production : @zinc_production Talent: @isabellekira_robert @maayajardon , @milly_melly @linavandal , @sutherlandmodel @dulcedomodels @foliomontreal @anm_mgmt JF: @meghanlengyell @moseyc @egg_bae Studio: @theprimrose.ca