Grateful to be in the mountains with @jcrew for the launch of their first U.S. Ski & Snowboard collection. Honestly, the entire campaign is a masterclass in how to expand a legacy brand’s footprint. My commerce brain is wondering if I should do a deep dive on why this one resonated so well with shoppers and led to those instant sell-outs. Should I? Drop a ❄️ if you want me to do a breakdown.