Celebrating the successful launch of @weworewhat 001 - the debut fragrance by Danielle Bernstein. This irresistible woody gourmand scent, crafted by @robertet_group’s Jerome Epinette sold out minutes after launching on weworewhat.com, and will be available at @ultabeauty in spring 2025. Thank you to all of our incredible partners and to #TeamParlux!