At the foot of the rock formations of AlJadidah, the Museum of the Incense Road's site lies between the urban fabric and the valley. It is one of the rare sites where the four main elements of the landscape—dunes, oasis, rocks, and urban fabric—converge. Understanding that the museum should be rooted in its context, we embraced this concept to honour the site's identity. Follow the link in our bio to learn more. #architecture #design #alula #saudiarabia #alulamoments #experiencealula #alulatourism