How can a museum engage with the complex ecosystem and history of AlUla? The area is rapidly becoming a hub of cultural, natural, and heritage assets scattered across the desert. In AlJadidah, the Museum of the Incense Road is envisioned as one part of this constellation. Follow the link in our bio to read the full story. Render by @secondarybounce #architecture #design #alula #saudiarabia #alulamoments #experiencealula #alulatourism