CONSCIOUS HAIR SALON @mathewalexanderhairmup x @oway_uk Press Visit So first thing is I ❤️ Oway hair colour! Deftly and beautifully applied by Mathew, my hair is soft, and not at all dry, it’s now a beautiful rich deep colour with lovely cool undertones. I loved visiting this beautiful salon in Central London, an oasis of calm just off of Oxford Street. Where Mathew has deftly created a warm inviting space, making as many eco-conscious and planet friendly choices as possible. From the brand they work with ( @owayofficial ) to the water saving shower heads in the backwash and how they serve and treat their clients ( and even the paint) Mathew Alexander is a premium salon offering Vegan and organic treatments for their clientele, in a warm and comfortable setting It’s such a beautiful space! I’ll add more pictures in Stories! I am so thrilled with this colour, I’ll definitely be back! I wrote a post a few months back with tips for a visit to the salon which I’ll link in my Stories as well! #veganhaircolour #organichaircolour #oway