What is a brand without a logo? For @maisonvalentino, its famous VLogo has come to signify the verve and enduring elegance of its founder, Valentino Garavani, and the vivid energy of its present, led by @pppiccioli. There’s always been a V. The house was founded in 1959 and if you look above the entrance to Palazzo Mignanelli, the historic headquarters of the maison in Rome, you will see a V inside an ellipse, which has been there since 1960. In 1968, Signore Valentino created the first V pattern and splashed it over his SS ready-to- wear collection. More than 50 years later, the VLogo has been given new life with the introduction of Valentino Toile Iconographe. Piccioli dresses every surface of his genderless new collection with Toile Iconographe. Bags, clothes, hats, scarves, tights and shoes all get the Toile treatment. In red or beige, it functions like modern-day, urban camouflage – classic, yet irreverent. This is logo-mania for a new generation The mood is total immersion. #Valentino #ValentinoVLogo #ValentinoToileIconographe #10Plus #WorldInMotion