A little bit of prep work can help make your session run more smoothly and help you get the images you *really* want. Here are a few tips to help guide you in prepping for your next brand photo session: 💛Clearly outline the goals of the photo session. Is this to help you sell more products, to sell your experience, or is this simply to give your website or social media a visual refresh? 💛Where will the images live? If on Instagram, images would ideally be in portrait orientation. If they are living on your website or on Facebook, then landscape is ideal. 💛Create a brand guide or mood board for the shoot and include things like: ●Your brand colors ●How the images should be edited (bright and airy? dark and moody? Vibrant?) ●The feeling you're trying to convey (Elegance? Outgoing fun? Family-friendly? Seriousness?) 💛Create a detailed shot list including things like ●Will people be cheers-ing in any photos (I had a brand who explicitly stated 'No Cheers Photos' in their shot list.) ●If you prefer candids or more styled photos. ● A list of what wines/products will be photographed and in what settings ●A list of people to be photographed if you are updating headshots 💛Consult your photographer on locations and timing. They may recommend a certain time of day or time of the year depending on if you're after a certain look or feel. Going through this checklist will help you feel more confident and will make the session run efficiently! 👉🏼If you're in need of new photos for your website or are looking for help creating content for your social media or email marketing, head to the link in my bio to book a free 30-minute discovery call! 📸 by me, @craftandcluster from a session with @caillouxcheeseshop. We worked together to create a plan for this session so when I arrived we were able to efficiently capture exactly what they wanted and needed for their marketing. #cheesemonger #brandphotographer #winephotographer #santaynezvalleyphotographer #santaynezvalley #cheeseshop #womenincheese