Now is a great time to start making your marketing plans for 2022. I know it may seem a bit early but if you start looking ahead now, you are going to thank yourself later for getting a jump on things. Here are 3 steps you should take to plan your marketing calendar for 2022: 1. Audit 2021: Spend 15 minutes looking back on all of the marketing you've done for your business this year. Ask yourself what worked, what didn't work, why it worked or not, and what you wish you'd done this year. 2. Identify your goals: Spend another 15 minutes identifying 1-3 goals you want to hit in your business in 2022 and then jot down how you will reach those goals, how you will measure success with those goals, and a timeline to HIT those goals. (Remember, you can't hit a target without aiming at it) 3. Plan your year at a glance: Spend the final 30 minutes of your hour brain dumping any and all events, promotions, winery activities, and other important things by month and by quarter. Refer back to this calendar when you're doing your monthly or weekly content planning. NOTE: This is also a good time to identify when you'll need to hire a photographer (like a month or so before a promotion). Does this sound daunting to you? Then book a 1:1 strategy session* with me (tap the BOOK NOW button in my profile) and we will spend 90 minutes together creating a custom marketing plan for you! By the end of the session, you will have a marketing calendar for the year, a custom strategy to implement on your Instagram, and a huge weight off of your chest! *The first 5 five folks to book a strategy session will get $50 off when they use code CCLOVESU at checkout. This offer expires on December 31. 📸 by me, @craftandcluster of Wynne Solomon of Peake Ranch Winery pulling a barrel sample of pinot noir. #winemarketing #winemarketer #womeninwine #winephotography #winephotographer #winesocialmedia #marketingtips #womeninwine