Fashion, in its essence, sells dreams. The industry is ripe with stories of fast sales and spectacular success, while financial failure and bankruptcies are kept quiet. This means that young designers and entrepreneurs come in with very warped expectations of how fast their businesses will grow. “In London, we've created a myth that all these things are possible but if you look at the majority of independent brands coming through the fashion system it's more than apparent this isn't true,” writes @christopher_shannon . But don’t worry, the designer also shared some earnest, practical advice for those still willing to try! 📎 #ask1Granary day 1 📎