Happy Friday! It's time to prepare for a weekend of pampering self care. If we look at the changes in skincare one that is at the helm is the use of natural ingredients. Clean skincare brands are on the rise, including in the world of kbeauty. I am happy to introduce you to @isoi_global and a selection of their products. Isoi was founded in 2009 by Jinmin Lee when she discovered that applying exclusively naturally derived compounds can help treat skin symptoms, such as her serious acne. Isoi stands for I am SO Intelligent, Important, Inspired. Products are have carefully selected natural ingredients, are hypoallergenic, vegan and strive to deliver the best results to skin. Let's take a look at some Isoi products. The BULGARIAN ROSE BLEMISH CARE UP SERUM has been ranked number 1 for blemish care at Olive Young for the past 9 years. It contains Bulgarian role oil and arbutin to treat hyperpigmentation, uneven skin tone and redness. The serum works to soothe and brighten skin. The BULGARIAN ROSE INTENSIVE ENERGIZING CREAM EX provides anti-aging benefits as it recharges skin. It has 25 natural ingredients, such as chrysanthemum indicum and olive fruit oil to, to brighten and firm skin for a more youthful look. The BULGARIAN ROSE LIP TREATMENT BALM provides intense hydration and moisturization to lips. It contains jojoba and castor seed oil, rose oil and candelilla wax to help create a moisture barrier and maintain hydration. This lip balm has a buttery texture and gives lips a beautiful tint of color derived from organic plant pigments (shown are Baby Pink and Pure Red). Isoi recently launched at @amazon so check out their fabulous products. Thank you @isoi_global and @bazzaal_for this gift. Review is my honest opinion. #ISOI #ISOIglobal #iamsointelligent #ewgverified #iloveisoi #kbeauty #skincare #cleanbeauty #veganbeauty #naturalskincare #skincarecommunity #kbeautycommunity #koreanskincare #cleanskincare #veganskincare #nontoxicskincare #skincare101 #koreanskincareproducts #kbeautyaddict #beautyinsider #skinisin #skincareroutine #kbeautyroutine #kbeautyskincare #kbeautyreview #kbeautyblogger #instaskincare #instaskin #igskincare #skinfluencer