#MaisonMargiela reinvents its digital platform at maisonmargiela.com. The new virtual flagship store proposes a state-of-the-art transformation of online shopping by rethinking fashion’s relationship with the traditions of e-commerce. The site is conceived by Creative Director @JGalliano with the consultation of image-maker @Nick_Knight , @SHOWstudio , and in collaboration with experience design studio @intmagicgroup , the digital space embraces the electronic shopping experience as fashion’s most inspiring visual frontier. Devoted to showcasing clothes and accessories in movement, maisonmargiela.com stages an imaginative cyber-salon. In still and moving imagery captured by photographer @BrittLloyd_ and styled by @Tom_Guinness , each design in the digital store is displayed with the cadence of a real-life experience in multiple turning and moving body views achieved in an intricate creative process that utilises turntables and travelators.