“Always hustle.” If you’re not hustling, you’re not living life with the intensity and passion to make dreams come true. @mcsaatchiaunz’s National ECD Emma Robbins knew early in school that advertising was for her. From a high-school work attachment, she kept her sights focused on an advertising career and eventually made a great connection at BBDO Tasmania where she landed her big break. Emma keeps herself on her toes, and she lives and breathes her motto “always hustle”; she was even wearing a pullover that said “The Hustle is Real” for this interview. It’s clear where her mindset is at, and the kind of values that she lives by. She switches on every day ready to bring it, and one might say she does that to an extreme, having been quoted as saying she pushes herself by “staying afraid”. In this interview, LBB’s Esther Faith Lew sits down with Emma to learn how Covid lockdown was a catalyst that led to new wins and cross-border collaboration for the agency. To read the full article, click the link in bio.