4moms, the makers of innovative baby gear, launched its next generation MamaRoo Multi-Motion Baby Swing today. Inspired by parents, the new MamaRoo still features five unique motions that soothe and settle your baby just like you would, but now with even more supportive features. With 25 motion and speed combinations to choose from, parents now have the option to use the new Find Your Roo feature on the 4moms app to determine which MamaRoo motion and speed their baby will like best. Still in a beta phase, Find Your Roo guides parents to find the Roo motion/speed combination closest to their own natural movements. Parents are asked to cradle their phone – moving as they naturally would to calm and soothe their baby – and the app will suggest which MamaRoo motion and speed combinations are most like their own, helping to create a seamless transition from arms to swing. The NEW MamaRoo also has: - Wi-Fi Smart Home Integration that allows voice control with Alexa to offer a hands-free soothing solution. Google Home coming later this year. - Updated Bluetooth App functionality that allows for music streaming - Four new built-in sounds, including entertaining melody, soothing melody, nature, and brown noise - A convertible 3-point to 5-point harness for extended use - An updated design that includes a new touch-sensitive control panel, and a redesigned, machine-washable seat for added support and comfort. Parents will still be able to select from five parent inspired motions, speeds, and sounds, and can control the swing using their Bluetooth-­compatible smart device. Parents can also save baby’s favorite combinations, so their go-to moves are available with the touch of a button. The MamaRoo will be available in two fabric colors – “Black Classic” and “Grey Classic” – and retail for $299.99. It will be available on 4moms.com, Amazon, Babylist and Target.com today, and at buy buy BABY and specialty retailers in August. #4moms #mamaroo