In the next installment of our new 'I Am Vyrao' campaign, shot by @felicityingram, Melika is Free 00 – our fragrance for liberation and sensuality. ⁠ ⁠ "I'm an Iranian woman so feeling free is a luxury," Melika explains. "This scent reminds me of my grandmother in Iran, sitting on her lap and telling me about her dreams. I think it's the jasmine." ⁠ ⁠ Made with jasmine for its sensuous qualities, water lily for courage of heart and uplifting vanilla, Free 00 is a scent to help you feel emboldened in body and soul 💛⁠ ⁠ Photographer: @felicityingram @maworldgroup⁠ Stylist: @hannahelwellstylist⁠ Styling Assistant: @ewm_stylist⁠ Set Designer: @olivia.giles.set.design⁠ Hair Stylist: @annacofone⁠ Hair Assistant: @adam.embleton⁠ Hair Assistant: @hairby.maiko⁠ Makeup Artist: @kristinaralphandrews⁠ Makeup Assistant: @tmeasto⁠ Manicurist: @the.fingersofgod⁠ Production: @360_pm @azramoraca @ann.nnaf⁠ 1st Assistant: Owain Fairbridge⁠ 2nd Assistant: Liberty Mann⁠ Casting: @emmamatell⁠ Post Production: @purple_martin_studio⁠ Retouching: @dtouchldn⁠ Model: @melika.xerxes⁠ Founder: @yasminsewell⁠ Creative Direction: @jaimeperlman @olenaslyesarenko @llichtblau⁠ ⁠ #iamvyrao #free00 #liberation #sensuality #fragrancewithfeeling #jasmine #waterlily #vanillacakes