@vivo_global ‘s ask was a designer's dream: they needed beautiful, high-end content to adorn the in-store displays at their flagship store in Bangkok. We created a set of 3D, nature-driven environments. Enchanting ecosystems that would act as optical illusions when viewed from the right perspective. The first screen — a large, panoramic display in the main space — was treated as a complete, natural environment that extended into the horizon. Our second screen — the smaller of the two — served as a terrarium or museum display. Each featured a central element like floating orbs or glowing mushrooms to provide a bit of excitement for customers without overwhelming the natural environment. #3d #vivo #instore #retaildisplay #opticalillusion #experiencedesign #experientialdesign #experientialretail #retaildesign #led #immersiveenvironments