A peculiar digital cube has recently become the focal point at Sandton City, Johannesburg, captivating shoppers and igniting conversations both online and offline. This installation, without any branding, boldly displays the thought-provoking question: “What does Africa taste like?” The cube's presence has prompted diverse responses, ranging from curiosity to intrigue. Many passersby have been seen pausing to snap photos and videos of the mysterious cube, eager to share their findings on social media. The message has sparked discussions, with people figuring out the possible meanings and intentions behind it. Among those drawn to the cube were several well-known local content creators. Their presence further amplified the buzz, as they shared their encounters with their followings, adding layers of speculation and excitement. Could this be a prelude to a new culinary experience, a marketing campaign for a food brand, or perhaps an art installation meant to provoke thought about the continent's cultural richness? No clear answers have Whether it’s an art project, a marketing stunt, or something else entirely, it has certainly achieved one thing: it has captured the imagination of all who encounter it. @coachella randy @zintle🌸 @Tlhogi Molefi