A new instalment in our #ColourStories collaboration with @colour_of_saying is here! 🌈 Introducing Colour Matters - bite sized essays exploring pertinent issues in colour design today. For the first essay, Sensational Colour: A Neuroaesthetic Approach, we delve into the science to discover how neuroaesthetic insights can empower designers to create sensational experiences, asking 'how do our minds respond to colour?'. Discover more via the link in our bio! Image: G . F Smith Portal installation, 📸 by @gg_archard.