Title: From the "yellow wall in the refrigerated section" to a lifestyle brand with yummy factor 🧀 Client: @leerdammer_de Scope of work: Ongoing development of strategies and concepts - digital and live - that transform the needs of consumers into effective and authentic communication. Taking care of social media channels, community management, website support, content production, PR and activations with innovative partners such as influencers and other brands. Focus: Editorial, community management, reporting and content lead for all Leerdammer social media activities. In addition, content production with a focus on video material. Development of a launch concept to create awareness for the new product ‘Leerdammer Brat- und Backtaler’ including cooperations with influencers and PoS activations. haebmau approach: Development of a social-driven brand based on comprehensive trend research and a visual language that fits the brand and is consistently developed to reach the corresponding communities. Cooperations with influencers that have a strong community. Conception and design of the Leerdammer website with subpages that specifically address the community and enable integrated storytelling. #haebmau #agency #lifestyle #community #case #leerdamer #cheese #lifestylebrand #360 #strategy #concept #socialmedia #transformation #website #communty #digital #content #pr #influencer #cooperations #storytelling #content