“Working on film keeps you away from the many comforts offered by digital, but the “limitations” of film were quite welcomed on this project. We had a lot of available stock (waaaaay more than what we had on our music-videos shoots, hehe) but still it didn’t compare to what you have available when shooting on digital media. That made us extra aware and focused on the scenes and on what needed to be shot, reducing room for improvisation and last-minute shot ideas. We weren’t stuck to the monitor screen like on a digital shoot, but were looking at the scene itself, connecting with the crew, the environment and the set. We valued our time rehearsing and, since we are a big collective of directors, each one of us would partner up with a department’s Head and would go through all of the details before actually shooting - one of us would be side-by-side with the talent, the other one with Agustin (DP), the other with Carol (Prod. Designer), with Juliano (VFX) and so on. That made for a really smooth and enjoyable process, making the journey as beautiful as the final result. The look of 35mm was perfect to match the aesthetic that we were looking for - something that is, at the same time, true and beautiful; a visual translation of the everyday meeting of rawness and poetry on Mexican streets, houses and restaurants.” ⠀ NEW spot today NUESTRAS MANOS for @cerveza.victoria, shot on 35mm & 16mm, Vision 3 500T & 250D by DP @agustinclaramunt with directors @directed.by.youth & @viralata________. Watch the full ad on Vimeo at vimeo.com/713118758. ⠀ Direction: @directed.by.youth & @viralata________ Production Company: @oriental_films DP: @agustinclaramunt Additional DP: @yuri.maranhao VFX Creative Direction: @storchi @_diogogameiro Production Design: @carolozzi AD: @rosellafragoso ⠀ Editing: @joao.machad.o @marialuisamlm Grading: @fefelito at @marlacolourgrading VFX: @dopoooooo Sound: @sateliteaudio @hurso Concept & Animation (Quetzalcoatl): @numecaniq Animation Line Producer (Chilly Eater): @danielfbmaia Concept (Chilly Eater): @bygusmagalhaes Animation (Chilly Eater): @brunobrasilbrx and team Process/Scan at: Labo Digital (Mexico City) ⠀ #ShotOnFilm #35mm #16mm