"Freedom to me comes from creating; it's pretty extraordinary. I study fashion at Central St Martins. They lifted all the limitations in my mind – now I feel like a hot air ballon of creativity" – Melika, the new face of Free 00, our fragrance for liberation and sensuality.⁠ ⁠ Free 00 layers fresh Sicilian lemon, mandarin and soothing orange flower absolute with the sensuality of Egyptian jasmine and vanilla. It is a scent designed to make you feel uninhibited, and more alive.⁠ ⁠ ⁠What makes you feel free? 💙⁠ ⁠ Photographer: @felicityingram @maworldgroup⁠ Stylist: @hannahelwellstylist⁠ Styling Assistant: @ewm_stylist⁠ Set Designer: @olivia.giles.set.design⁠ Hair Stylist: @annacofone⁠ Hair Assistant: @adam.embleton⁠ Hair Assistant: @hairby.maiko⁠ Makeup Artist: @kristinaralphandrews⁠ Makeup Assistant: @tmeasto⁠ Manicurist: @the.fingersofgod⁠ Production: @360_pm @azramoraca @ann.nnaf⁠ 1st Assistant: Owain Fairbridge⁠ 2nd Assistant: Liberty Mann⁠ Casting: @emmamatell⁠ Post Production: @purple_martin_studio⁠ Retouching: @dtouchldn⁠ Model: @melika.xerxes⁠ Founder: @yasminsewell⁠ Creative Direction: @jaimeperlman @olenaslyesarenko @llichtblau⁠ ⁠ #iamvyrao #free00 #liberation #sensuality #fragrancewithfeeling #lemon #mandarin #orangeflower #jasmine #vanilla