OOH Brand Awareness for VIRGINIA When P. Inc tapped us to produce and art direct the Out of Home Brand Awareness campaign for VIRGINIA, Pharrell Williams’ new creative alias, community platform, and brand, we went straight to the heart of it: the Virginia Beach Oceanfront. Every placement, large-format billboards, aerial banners, and wheatpasting, was intentionally centered here to align with the debut of Sam Clayman’s full-site takeover on blackyachtrock.com, creating a seamless bridge between the physical and digital launch. We couldn’t have done it without our community. Thank you to the incredible crew, production team, camera support, and local partners who brought this campaign to life. Wheatpasting Team
@doctoreps @willporter +slugpunisher +darrenfritzinger +Lauren + David Camera Support
@tristan.langhorne Local Spots
@tautogsrestaurant @wrv1967_vabeach @sheratonvb @threeshipscoffee @yorkiesvb @frankandpattys @dripathletic.club @lovesongva @a.c.e.us @_thanksforlistening @sushivice_vb 🎥 Reel: OOH Campaign in the Wild #VIRGINIA #OOH #BrandAwareness #PharrellWilliams #HaveAGoodDayStudio #Wheatpasting #VirginiaBeach #CommunityMatters #oohmarketing