970
8.08%
Hey Changemakers! I write this update with a heavy heart. It’s time to say goodbye. Our last day in business will be September 30, 2022. The uncontrollable headwinds of the current macro conditions seem too strong for our small business to continue on. I never imagined writing those words when we launched four years ago. It has been both a blessing and a curse to be ahead of the curve when it comes to sustainability and circularity in eyewear. I have tried my absolute hardest to find a path forward that allows Genusee to continue existing in the world and provide value for our customers, employees, investors, and stakeholders. Unfortunately the increasing costs across our supply chain, labor, and customer acquisition costs; and macro-conditions (a pandemic, a war, and recession) all contributed to this undesirable end result. We have a lot to be proud of. With only one frame style we have sold over 12,000 pairs of Genusee glasses, made in Flint from recycled single-use plastic bottles. I still deeply believe in the Genusee brand, product, our mission, community, and business model, which has made this decision all the more difficult to make. ———- The next 51 days will be your last chance to shop the remaining Genusee eyewear. Starting today all non-prescription sunglasses and non-prescription blue light glasses will be Buy One, Get One 50% Off. (Discount automatically applied at checkout & you can mix and match) *shop now via link in bio If you’re wanting to order Frames Only for prescription glasses we recommend you get your prescription lenses done locally with an optometrist or through Lensabl. You can use code FAREWELL-FRAMES20 for 20% off just frames. THANK YOU for believing in Genusee, our mission, and our vision for the future of sustainable and circular economy eyewear. THANK YOU to our customers & community, current and past employees, collaborators, manufacturing partners, and retail partners for all of your hard work. You have been the soul of this brand and the only reason I had the courage to persist throughout the challenges building a business during a pandemic presented us. Joy & Ease, Ali Rose Founder & CEO Genusee
970
8.08%
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