in the wild! . introducing @solaithelabel – socal's newest fashion obsession. we loved bringing their endless summer vision to life through a neutral palette + minimalist typography. but our favorite little detail of their branding is this hand-drawn pattern for a touch of california cool as they celebrate life #underthesun . . . . . . #branding #marketing #design #graphicdesign #logo #brand #business #digitalmarketing #socialmedia #advertising #creative #design #create #wekreative #branding #fonts #kreate #kreative #logodesign #socialmediamarketing #art #designer #graphicdesigner #brandidentity #webdesign #welovebranding #california #socal #fashion