FIOL is an ancient Venetian word with meaning. In the fifteenth century, its original meaning was "son." Now it means:⁠ ⁠ 🥂 Singular: A word used among friends to describe someone who stands out and knows how to appreciate life.⁠ ⁠ 🥂 Plural: A word used to refer to your group of friends or inner circle.⁠ ⁠ So, when we say #BeFIOL, we mean to embrace the Italian lifestyle and culture and do it in a way that's authentic, edgy, and appreciative of life.⁠ ⁠ 📸 @marcovalmarana