"The most important thing is that it allows brands to meet their customers where they are," explains Michael Potts, the CEO of @polycount.io, the 3D design agency behind the 360-degree virtual dreamscape launched alongside #VogueSingapore's September issue. With luxury brands expanding further into the metaverse, Potts discusses how these virtual environments offer up endless possibilities to brands to push the boundaries and bring a whole new world of access to the consumer. Read more in the link in bio.