As the official Apparel Sponsor of the annual American Century Championship celebrity golf tournament, client partner, @travismathew hosted two onsite activations in Lake Tahoe led by 160/90s coordinated efforts from experiential marketing and PR. Fans, VIPs, and members of the media were invited to visit two TravisMathew experiences that included retail stores, a rooftop bar, lounge seating, gaming areas, and the showstopping basketball goal that played host to the 18th Hole Hoops Challenge. Led by brand ambassador and NBA star, Alex Caruso, each celebrity group approaching the 18th tee was encouraged to stop and shoot a half-court shot for the chance to win a $10,000 donation to the charity of their choice.