the primary logotype. . playing off of the french word for sun, @solaithelabel wanted a clean + effortless logo to reflect the fresh, easy lifestyle of the california coastline. working with the fashion brand, readability in all size applications was key so we utilized a strong monoline font for consistency + we loved that the strong circular shape of the o was reflective of the sun. . . . . . . #branding #marketing #design #graphicdesign #logo #brand #business #digitalmarketing #socialmedia #advertising #creative #design #graphicdesign #wekreative #branding #kreate #kreative #illustration #typography #socialmediamarketing #art #brandidentity #welovebranding #fashion #fashionlogo #underthesun #fashionbrand