Smartwool and @strava are back with the 2023 Ski + Ride Challenge 🎿🏂 Beginning January 14 - February 12, log 23 hours in your STRAVA app and earn $50 off your next base layer purchase on smartwool.com. The kicker? Everyone who successfully completes the challenge is automatically entered to win a ski-cation getaway in Jackson Hole! What are you waiting for, register now at the link in the bio ⛷️ #GoFarFeelGood #SmartwoolStrava