Digital-friendly bright pink shades have taken over catwalks and social media. Pastels are in decline as the market shifts into bright, medium and dark pink. Using TrendCurve+ methodology, we analyse five shades of pink to watch in the women’s US apparel market for S/S 23. Pastel Pastel pink has reached saturation point and is projected for a slow decline in S/S 23. While still forecasted at 69.2% of all pink products, retailers should contract pastels to showcase bright and medium pinks. Bright Bright pinks have been gaining traction since autumn 2021. #HyperPink was showcased prominently on A/W 22/23 catwalks and is currently driving social media engagement. This is projected to translate to expanded retail assortments in S/S 23. Medium Medium pink has been on an upwards trajectory since autumn 2021 and is projected to continue into S/S 23. Dark Dark pink is projected for slow growth in S/S 23 and will hold the smallest mix share across pink. Spring growth is atypical as seasonality historically favours winter months. Orchid Flower Orchid Flower, WGSN’s Colour of the Year 2022, has doubled in mix share since autumn 2021. Growth is expected to continue in S/S 23 at a slower pace. Which shade is your favourite? 📸 Valentino Miu Miu Valentino Paco Rabanne Etro Moschino