Four years ago, Beauty Heroes launched a little thing called ‘Project Blue Beauty’ with a simple goal, to celebrate brands that were going beyond green and making a positive impact on the environment in ways big and small. Our hope was that brands would see what is possible, get inspired, and follow suit. From there our team developed the Blue Beauty movement and conversation to include brands, retailers (like us) and conscious consumers, that’s you – because going beyond green, to blue, is a team sport. ⁠ ⁠ The Blue Beauty conversation has grown, one that is expansive and inclusive – not limited to brands at Beauty Heroes, and that goes beyond our Beauty Heroes bubble. This has led us to create a new platform, specifically for the Blue Beauty movement, and it just went live! At bluebeauty.com we define Blue Beauty and have created a resource for anyone to engage with and stay up to date on the movement. Click the link in bio to learn more! 💙⁠