WHY I SAY GLOSS VS TONER!!️👇🏼 👉🏼 the word GLOSS means SHINE + LUSTER! THIS is what blondes want to hear! they want to know their blonde is going to be BRIGHT! 👉🏼 TONER means taking it down a level (or more) the last thing a blonde wants to hear after being brightened up is that you’re going to TONE THEM 🤣 ..this is why our verbiage and choice of words behind the chair is so important! clients don’t always “speak hair” and we want them to feel comfortable about what we’re doing! TAG A STYLIST WHO SHOULD SEE THIS!!️⬇️ #hairvideos #colormelt #haircolorvideo #hairtutorial #hairhacks #blondespecialist #hairblogger #dimensionalblonde #blondehair #blondehighlights #hairinfluencer #licensedtocreate #ittakesapro