Link to full video in bio. "Learn how Wella Professionals Signature Artist Matthew Luce creates the perfect rose blonde men’s color with an Illumina Color glossing service. Illumina is Wella Professionals ultimate permanent hair color to achieve a luminous color and outstanding hair protection. Known for its patented Microlite Technology Illumina helps protect the hair cuticle, providing more clarity and shine. If you are looking for a color that offers versatility, try out Illumina to provide your clients with 100% grey coverage or illuminate the highs and lows of the hair with a glossing service. To create this Bold Rose Blonde look or one similar, Matthew recommends following the Illuminate service guide found in your Wella Professionals App in the knowledge library under Trend Movement. Check out the Wella Education YouTube channel video to experience the entire demonstration." @wellaeducation @wellahairusa @wellahair @hairbrained_official @modernsalon @american_salon @esteticamagazine @behindthechair_com @cosmoprofbeauty #prosdoitbetter #stylistspotlight #wellasignatureartist #wellaed #askwella #wellaartist #wellawins #wellalife #wellalove #wellafamily #wellacommunity #haireducation