It's got over 10,000 5-star review for a (ton of) reason(s) ✨ helps makeup apply + look better ✨ helps makeup last longer ✨ instantly blurs pores ✨ instantly smooths lines ✨ nourishes skin with vitamins A + E ✨ velvety gel texture ✨ oil-free + super lightweight ✨ cruelty-free + vegan And the list goes on. Shop the Original Smooth + Blur Primer at @ultabeauty