● Applications were filed in the US, EU, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica and Uruguay for the names “Reality One,” “Reality Pro” and “Reality Processor.” ● Though Apple itself didn’t make the filings, they follow a pattern that the iPhone maker has used in the past—including relying on law firms that the company has previously enlisted to lock down brands. ● It’s been seven years since the company last went after a new hardware category with the Apple Watch. ● Tap the link in our bio for more. (📸: David Paul Morris/Bloomberg via Getty Images)